In the couple of weeks since I started blogging:
1) A colleague at Advisen started a blog to promote a series of educational initiatives for our subscribers. Very little of our freely-available content shows up in Google searches. Blogging allows us to target particular niches of the insurance industry with relevant content and to offer sponsors additional ways to connect with our audience. We are also looking to link to other bloggers with great content relevant to commercial insurance professionals.
2) I relayed an idea to Fred Wilson who's AVC Blog I read daily and Fred responded with a nice note.
You have to start somewhere and I can see more of where it can lead.
Showing posts with label a vc blog. Show all posts
Showing posts with label a vc blog. Show all posts
Thursday, 29 November 2007
Monday, 19 November 2007
Facebook as a business debate
Two people I respect greatly have recently commented about Facebook and really all social networking. Eliot Pierce who has been a force for good at NY Times Online says he's in the "Facebook is not a business" camp.
Alan Meckler, CEO of Jupitermedia, blogged about about it here pointing out that value will be in vertical social networking (see my earlier post about sphinn). Alan has made a number of fortunes by providing targeted information to niche audiences and brokering this audience to relevant sponsors. I suggested to Alan that he should start or buy a site that would appeal to interactive marketers who are beginning to include social networks in their media buys (agencies are assigning full-time specialists to them). Generally Alan is skeptical about the true (and long-term) value of generalist sites like Facebook.
Have a look at the discussion thread following a post by Fred Wilson which reinforces Alan's point.
There is no seamless approach to anything these days. Key to technology project success is proper stitching of the seams based on thoughtful planning. The same will hold true with social media - it will be the social middleware that will enable vertical communities to reach outside "the club" as needed. How the middleware providers make money while the networks own the page views is beyond me at this point.
Alan Meckler, CEO of Jupitermedia, blogged about about it here pointing out that value will be in vertical social networking (see my earlier post about sphinn). Alan has made a number of fortunes by providing targeted information to niche audiences and brokering this audience to relevant sponsors. I suggested to Alan that he should start or buy a site that would appeal to interactive marketers who are beginning to include social networks in their media buys (agencies are assigning full-time specialists to them). Generally Alan is skeptical about the true (and long-term) value of generalist sites like Facebook.
Have a look at the discussion thread following a post by Fred Wilson which reinforces Alan's point.
There is no seamless approach to anything these days. Key to technology project success is proper stitching of the seams based on thoughtful planning. The same will hold true with social media - it will be the social middleware that will enable vertical communities to reach outside "the club" as needed. How the middleware providers make money while the networks own the page views is beyond me at this point.
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