Friday, 30 November 2007

Have Sponsors, Need Inventory

Advertising on Advisen Front Page News works.

Among our returning sponsors, FM Global buys through Ogilvy & Mather because of the results.

The next stage in developing this growing revenue stream for Advisen is to spawn new inventory. Social media applications can help and I was encouraged about the pace of adoption this post from Marketing Week.

As a goal for our product development and ad sales team it's possible, that just like Adivsen published the first social network for the commercial insurance industry, that Advisen will take the first social-media advertising buy in the commercial insurance industry.

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