Piece of Cake

Getting a successful internet start-up from idea to execution sounds easy these days. It's not. Just when you have dug in with late nights and long weeks to deliver a project, you dig deeper to deliver the next one. You have to believe, despite hearing "no" a lot.

Having just finished reading "1776" I'm struck by the parallel ups-and-downs with the early days of the business. Apparently George Washington's most-used word in motivating his officers was "perseverance".

Steve Carpenter married my stepsister and has believed in his manifest destiny to found a successful internet business. After Harvard Business School, Steve brought an idea to market and I congratulate him for his perseverance in launching Cake Financial. See their write-up in Forbes here.