Today I saw another great example of this from Advisen's PR all star. Patrick Ward and his team at 104West represent a series of new customers. Using the technology from one of these new firms (Goldmail), Patrick sent a video by e-mail with voice-over a slide show talking about these clients and proudly showing off his new offices and growing team. It was very effective communication.
Among the new customers was Hivelive which offers white-labeled social media applications for plug-in and they appear to stand out in a crowd because their tools enable the readers to configure the social media apps rather than the publishers.
It just goes to show that because I respect Patrick's views, I took the time to look at all 7 of the new clients mentioned. Patrick, if he took the time to think it through, would realize Advisen would be interested in some of these. New media/social media saved him that time and maybe gave HiveLive a lead.